“Kristine rocks it – every time!”

Lisa Ryan, Vice President of Marketing, UC Executive Education

“Kristine deftly maneuvered tight deadlines and ambiguous project goals …”

Jennifer Arvai, Director of Customer Experience, UC Berkeley Haas School of Business

“Kristine delivers well above and beyond what others can. Her tireless execution and ability to influence are truly outstanding.”

Sandra Dunn, Communications Consultant, AGM Digital

“She’s really the dream collaborator – highly skilled, endlessly creative, deadline-oriented, stress resistant, egoless …”

Jason Willett, Public Relations Consultant, AAA Insurance

“Kristine always finds ways to collaborate effectively, even in difficult situations.”

Joel Pearce, Director of Internal Communications, Federal Home Loan Bank of San Francisco

Here’s what you get …

STRATEGIC COMMUNICATOR
Delivers end-to-end communication campaigns: research, audience analysis, planning, messaging, content development and implementation.
KEEPING IT REAL AND ON TIME
Organizes and manages demanding projects under tight deadlines with grace and humor.
MAKING IT CLEAR
Writes clear, concise content that inspires engagement, builds brand integrity and drives results.

BRINGING PEOPLE TOGETHER
Builds trust and consensus across teams and leadership levels, because in AI-driven change, alignment matters as much as the message.
TRUSTED ADVISOR
Provides solid, trusted communications counsel to mid-level and senior leadership.
NAILING TONE AND VOICE
Masters tone and voice, matching word choice, style and attitude to audience, context and intended message.

Samples of work

Bank Term Funding campaign

CLIENT: Federal Home Loan Bank San Francisco
CHALLENGE: Present complex, financial product information to banking leaders in a clear and accessible way, to encourage sales

Launch of new B2B website

CLIENT: Federal Home Loan Bank San Francisco
CHALLENGE: Lead the effort to simplify and demystify a complex mission and business model with fresh, new web content, messaging and design, in a very aggressive timeline

BerkeleyExecEd - Berkeley Changemaker article graphic

Participant showcase article

CLIENT: Haas School of Business, UC Berkeley Executive Education
CHALLENGE: Offer readers a genuine and insightful look into the experiences of two executives who participated in The Berkeley Changemaker Program

Indian woman portrait taken from a website about Big Data

Participant profile on public website

CLIENT: Haas School of Business, UC Berkeley Executive Education
CHALLENGE: Write a compelling profile that connects the reader with the subject’s essence and voice while highlighting their technical capabilities

Five people standing in a line holding bowling balls covering their faces

Direct mailer

CLIENT: Blue Shield of California
CHALLENGE: Write clever and catchy marketing copy to cut through noise to drive enrollment

Sharp Healthcare website screen shot of doctor

Website pages

CLIENT: Sharp HealthCare
CHALLENGE: Take over a project that was behind schedule and loosely managed; to deliver quality copy that was clear, succinct and on brand (and back on schedule)

Couple walking along a path in a forest with the man using a walker

In Focus publication

CLIENT: Assoc. for Advancement of Medical Instrumentation
CHALLENGE: Collaborate with five cross-functional partners to co-write article that engages a technical audience, while appealing to health care professionals

Mother and daughter stretching together in their living room

Affordable Care Act, internal collateral

CLIENT: Kaiser Permanente
CHALLENGE: Get sign-off from 30+ stakeholders on a communications strategy to prepare 185,000 health care workers (frontline practitioners, nurses, doctors) with information about changes in the healthcare marketplace

Elegant jewelry set of white gold ring, necklace and earrings with diamonds

Miadora fine jewelry catalog

CLIENT: Miadora
CHALLENGE: Develop copy that leads reader into an emotional connection with wearable art to promote sales, within an aggressive timeline

Clients and employers

What they say

“Kristine delivers well above and beyond what others can. Her knowledge, strategic thinking, tireless execution and ability to influence are truly outstanding. She’s a real pro with whatever she touches.”

Sandra DunnCommunications Consultant, AGM Digital

“Kristine is a brilliant writer. She has deftly maneuvered tight deadlines, ambiguous project goals, and has a remarkable talent for taking on the client’s voice and crafting a moving narrative from fragments.”

Jennifer ArvaiDirector of Customer Experience, UC Berkeley Haas School of Business

“She’s really the dream collaborator – highly skilled, endlessly creative, deadline-oriented, stress resistant, egoless, and quick to find the humor in any situation.”

Jason WillettPublic Relations Consultant, AAA Insurance

“It would have been enough that Kristine was capable and personable. What a bonus to find she possessed an exceptional sense of humor, an amazing intellect and organizational brilliance. She quickly earned the respect of our entire staff…”

Sarah FlowersPrincipal, Archway School

A little about Kristine

Kristine is a communications strategist and executive partner with more than 30 years of experience helping leaders navigate complex, high-stakes organizational moments. She works alongside teams and leadership, earns trust fast, and becomes the person they call when the internal story has to be right.

Her background spans health care, finance, insurance and higher education. Kristine delivers end-to-end communications campaigns: research, audience analysis, strategic planning, messaging, content development and implementation, managing stakeholders at every touchpoint.

Today, Kristine also helps organizations navigate the human side of AI-driven change. She develops internal communications strategies, employee engagement programs, and leadership messaging that build understanding, reduce anxiety, and drive meaningful engagement with new technologies. She brings both strategic clarity and communications craft to one of the most complex challenges facing organizations right now.

Recently, she led communications for a major AI tools rollout at a leading financial institution, co-developing the employee engagement framework and helping drive the executive messaging. Earlier in her career, she developed the communications strategy to prepare 185,000 health care workers for changes introduced by the Affordable Care Act, obtaining review and sign-off from 30+ stakeholders.

Contact Kristine