“Kristine rocks it – every time!”

Lisa Ryan, Vice President of Marketing, UC Executive Education

“Kristine deftly maneuvered tight deadlines and ambiguous project goals …”

Jennifer Arvai, Director of Customer Experience, UC Berkeley Haas School of Business

“Kristine partnered with me to create effective presentations to the Board of Directors …”

Diane Lofgren, SVP, Chief Communications Officer,
Kaiser Permanente

“She’s really the dream colleague – highly skilled, endlessly creative, deadline-oriented, stress resistant, egoless …”

Jason Willet, Public Relations Consultant, AAA Insurance

“Kristine always finds ways to collaborate effectively, even in difficult situations.”

Joel Pearce, Director of Internal Communications, Federal Home Loan Bank of San Francisco

Here’s what you get …

KEEPING IT REAL AND ON TIME
Organizes and manages demanding projects under tight deadlines with grace and humor.
MAKING IT CLEAR
Writes clear, concise content that inspires engagement, builds brand integrity and drives results.
STRATEGIC COMMUNICATOR
Delivers soup to nuts communication campaigns: research, audience analysis, planning, messaging, content development and implementation.

TRUSTED ADVISOR
Provides solid, trusted communications counsel to mid-level and senior leadership.
SKILLFULL COLLABORATOR
Builds successful partnerships with diverse teams, stakeholders and the C-suite.
NAILING TONE AND VOICE
Captures the right attitude and personality in writing, conveying the intended message through word choice, overall style and appropriateness for audience and context.

Samples of work

Bank Term Funding campaign

CLIENT: Federal Home Loan Bank San Francisco
CHALLENGE: Present complex, financial product information to banking leaders in a clear and accessible way, to encourage sales

Launch of new B2B website

CLIENT: Federal Home Loan Bank San Francisco
CHALLENGE: Lead the effort to simplify and demystify a complex mission and business model with fresh, new web content, messaging and design, in a very aggressive timeline

Case study – Haas School of Business

CLIENT: Haas School of Business, UC Berkeley Executive Education
CHALLENGE: Analyze how an organization used digital transformation to drive change; and present the story clearly and accurately (nailing it on the first try)

Indian woman portrait taken from a website about Big Data

Participant profile on public website

CLIENT: Haas School of Business, UC Berkeley Executive Education
CHALLENGE: Write a compelling profile that connects the reader with the subject’s essence and voice while highlighting their technical capabilities

Five people standing in a line holding bowling balls covering their faces

Direct mailer

CLIENT: Blue Shield of California
CHALLENGE: Write clever and catchy marketing copy to cut through noise to drive enrollment

Sharp Healthcare website screen shot of doctor

Website pages

CLIENT: Sharp HealthCare
CHALLENGE: Take over a project that was behind schedule and loosely managed; to deliver quality copy that was clear, succinct and on brand (and back on schedule)

Couple walking along a path in a forest with the man using a walker

In Focus publication

CLIENT: Assoc. for Advancement of Medical Instrumentation
CHALLENGE: Collaborate with five cross-functional partners to co-write article that engages a technical audience, while appealing to health care professionals

Mother and daughter stretching together in their living room

Affordable Care Act, internal collateral

CLIENT: Kaiser Permanente
CHALLENGE: Get sign-off from 40+ stakeholders on a communications strategy to prepare 185,000 health care workers (frontline practitioners, nurses, doctors) with information about changes in the healthcare marketplace

Elegant jewelry set of white gold ring, necklace and earrings with diamonds

Miadora fine jewelry catalog

CLIENT: Miadora
CHALLENGE: Develop copy that leads reader into an emotional connection with wearable art to promote sales, within an aggressive timeline

Clients and employers

What they say

“Kristine is a strategic, creative, results-oriented communicator who drives stakeholder engagement. Her intellect and out-of-the-box thinking provide a unique perspective. Kristine partnered with me to create effective presentations to the Board of Directors and many other communications, adeptly managing people and details.”

Diane LofgrenSVP, Chief Communications Officer, Kaiser Permanente

“It would have been enough that Kristine was capable and personable. What a bonus to find she possessed an exceptional sense of humor, an amazing intellect and organizational brilliance. She quickly earned the respect of our entire staff…”

Sarah FlowersPrincipal, Archway School

“Kristine is a brilliant writer with impeccable attention to detail and excellent communication skills. She has deftly maneuvered tight deadlines, ambiguous project goals, and has a remarkable talent for taking on the client’s voice and crafting a moving narrative from fragments. She possesses superior creative and analytical talents that have been invaluable to us at Berkeley ExecEd. We’re so grateful for her talents!”

Jennifer ArvaiDirector of Customer Experience, UC Berkeley Haas School of Business

“Kristine is a gifted and driven communications professional, and always delivers fresh, thought-provoking perspectives to any project. She’s really the dream colleague: highly skilled, endlessly creative, deadline-oriented, stress resistant, egoless, and quick to find the humor in any situation. Working with Kristine is a privilege and an inspiration, and I’m grateful I’ve had the opportunity.”

Jason WillettPublic Relations Consultant, AAA Insurance

A little about Kristine

Kristine is a certified, master-class speech writer with 20+ years of expertise in communications strategy and execution. She is a trusted advisor to mid- and C-level leaders, providing communications counsel, crafting talking points and supporting their teams. She builds successful partnerships and strategic relationships—naturally tapping one of her core strengths: relator/team player/collaborator.

Her background includes, but is not limited to, health care, finance, insurance and higher education. Kristine delivers soup to nuts communication campaigns, including research, audience analysis, strategic planning, messaging, content development and implementation, successfully managing stakeholders at each touchpoint.

Recently, Kristine developed the content strategy for a full B2B website redesign to enhance the organization’s external presence—launching the site with 200 content pages in a record nine months, within budget. Earlier in her career, she developed the communications strategy to prepare 185,000 health care workers for changes introduced by the Affordable Care Act, obtaining review and sign-off on the strategic plan from 40+ stakeholders.

Contact Me